
- HOME
- OUR BRANDS
- CONTACT
ASLANOBA YATIRIM
HISTORY
Aslanoba familyis an extended family from Thessaloniki who emigrated to Turkey during thepopulation exchange. Deceased Hasan Aslanoba started dining business which was one of the professions he knew best both as a business and with the thought of meeting his extended family's dining requirements.
Lezzet Lokantası, established bydeceased Hasan Aslanoba on Bursa Atatürk Street in 1930, became famous in shorttime and its reputation started to spread throughout the city. It particularly became famous of its Albanian Style Fried Diced Liver and Rice Pilaf and therefore the family began to be called ‘the Pilaf Makers’. Due to the growing demand, Hasan Aslanoba opened and moved to a new diner with a capacity of 300 seats again on Bursa Atatürk Street. So were laid in the Industrial Catering sector the foundations of the famous Lezzet Lokantası with a reputationbeyond Bursa where then elite people dined and high level meetings were organized.
The CentralBank opened a branch in Bursa by the beginning of the 60s. With the increasingnumber of employees as the result of growing branches of other banks, the diner became unable to meet the incoming huge demand, the customers adopted a newidea of “deliver to the customers instead of them coming to the diner” and soan “industrial catering and service business” was started. When services provided to contracted banks expanded to home deliveries, a decision was made to switch from dining business to catering industrialism because of the growing demand.
As the first step of this transformation, at the beginning of 70’s Lezzet Catering Industry was incorporated and designed with a dinerin the front and a production area at the back on the Yalova Highway. As theresult of the strong demand from the industry in addition to the banks andworkplaces, food production reached at full capacity in short time followingits commencement. In 1990, it is decided to establish a modern food factory with high capacity where technology and experience are combined in Bursa Demirtaş Organized Industrial Zone. This progress made Lezzet Catering Industrythe first food factory in real terms in Turkey while making our founder Ali Fuat Aslanoba the first person who has created the industrial catering sector in our country. In addition, the company was also a pioneer in receiving anincentive within the sector. In time, Lezzet Catering Industry became a company with a corporatestructure and became Obasan Gıda A.Ş. and operations in connection with food and service were gathered under the roofof this company and so Obasan Group was born. As the 3rdgeneration of the Family, the brothers Faruk Aslanoba, Ferruh Aslanoba and Fatih Aslanoba, combined the knowledge andexperience of the family from the past with innovation and ensured the production in much better conditions in the sector. Obasan Group achieved to be among the first three companies inTurkish catering sector with advanced production conditions at 3 factories and many satellite kitchens.
In 2011, as a result of the merger of Sofra Group,the Turkish affiliate of Compass Group Plc, who is the world's largest cateringestablishment, foreign capital inflows were provided to our country and thesector with the largest ready-made food investment in the history of Turkey.The company's 3rd generation CEO and Chairman of the Board, Ö. Faruk Aslanobagathered companies within Aslanoba Yatırım Gıda A.Ş. and Emre Aslanoba, the 4thgeneration representative of the family, taking over the management as CEO, theycontinue to work with their new brands in the field of food, together with real estate development, portfolio management and venture capital investment. Melez Tea brand, which Liliana L. Aslanobashares the co-founding partnership and managed as creative director, is one of the important initiatives of the group with its global goals as a "lifestyle" tea brand. The Sand & Blue brand, whichemerged as a result of another initiative of the group and progressed as the founding partner and CEO of Dilek Aslanoba, has gained an important place inthe swimwear, bikini and beachwear sector.
Fatih Aslanoba, one of the 3rdgeneration representatives of the family, who achieved many successes with hisolder brother Ö. Faruk Aslanoba and managed the Istanbul operations of the ObasanGroup, took his sister Ferah Aslanoba with him in 2020 and joined ObadanA.Ş. They have created their brand and continue theirsuccessful work in the field of fresh and frozen bakery products in BursaIndustrial Zone.
The 4th generationrepresentatives of the Aslanoba family are advancing with determination andpassion on the path opened by the deceased HasanAslanoba in 1930. Use a text section to describe your values, show more info, summarize a topic, or tell a story. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore.
There are no published blog posts yet.
© 2022
